FOR A LIMITED TIME - GET 10% OFF ALL ENGAGEMENT RINGS BY COMPLETING OUR FREE RING FINDER
WHY CHOOSE PRIMO DIAMONDS?
Our aim at Primo Diamonds is to change the way customers shop for bespoke engagement rings, taking over 50 years of family experience to create a new digital solution. We specialise in creating truly unique, one-of-a-kind pieces that our customers love, offering you:
Bespoke Designs - Every ring is made to your exact specifications.
Expert Guidance - Our experienced jewellers are with you at every step.
Ethically Sourced Diamonds - We offer a selection of stunning, conflict-free natural and labgrown diamonds.
Lifetime Warranty & Aftercare - We’re here to care for your ring long after your special day.
Start your design journey with us today by completing our free ring finder in 60 seconds, and get 10% off all engagement rings.
THE CONSULTATION PROCESS:
At Primo Diamonds, we specialize in creating unique and breathtaking engagement rings. From your initial consultation to the final handcrafted design, we are committed to bringing your vision to life with expert craftsmanship and unparalleled attention to detail.
1.
We begin with an in-person or virtual consultation where you'll meet one of our expert jewellers. We'll take the time to learn about your style, preferences, and budget, ensuring we design the perfect ring that reflects your love story.
Personalised Consultation:
2.
Diamond Selection:
You'll explore our beautiful selection of ethically sourced diamonds. We’ll guide you through the different shapes, cuts, and sizes to find the perfect diamond tailored to your unique vision..
3.
Bespoke Design:
Using your preferences, we’ll create a bespoke design just for you. You'll be involved every step of the way, ensuring the final piece captures exactly what you're looking for.
4.
Once the design is approved, our master jewellers will handcraft your ring with precision and care, ensuring every detail is perfect. The result? A stunning engagement ring, made just for you.
Craftsmanship:
WHAT OUR CUSTOMERS SAY
Check out what some of our happy customers are saying about us on Trustpilot & Google Reviews.
OUR PRECIOUS GALLERY
VISIT OUR DESIGN STUDIO
We offer free in-person consultations at our design studio situated in Hatton Garden, London's famous jewellery quarter.
© 2025 Primo Diamonds Limited. All rights reserved.
As I had only just started my search, being a novice and not knowing exactly what I wanted meant some jewellers were not interested. However, Francesco talked me through all of the options and didn’t mind that I wasn’t ready to buy a ring there and then. He was happy to spend time and talk me through the pros and cons of various diamonds, stones & bands.
Michael F.
The experience with Primo Diamonds was brilliant. It was an education as well as a service. We started from the ground up, talking about the basics regarding diamonds and slowly worked up towards choosing a ring. I had designs in mind so those were taken into account and the end result is a ring I'm really really happy with.
Charles P.
10/10 service from start to finish. Really helpful and knowledgeable when finding the right style of ring and diamond cut for me, and they went the extra mile to get the sizing changed and delivered at very little notice. Stunning ring - would highly recommend Primo!
James H-M.
Highly recommended! Francesco was very attentive and gave me some good ideas with a variety of options for my wedding band! To this day, he will contact me on my anniversary! Will be back for my eternity ring!
Alexandra L.
STRUGGLING TO FIND THE PERFECT ENGAGEMENT RING?
Save Hours of Research - We can help you shortlist the perfect ring based on your style and budget in just 60 seconds
Personalised Matches – No more second guessing – understand your options based on preferences and price point.
Avoid Expensive Mistakes – Understand what really matters before buying, so you don’t overpay or choose the wrong style.
Clarity on What You Want – Find your ideal ring style in just 60 seconds – even if you had no idea where to start.
Start a Smarter Buying Journey – Use your results to compare real diamonds, gemstones, and settings in person.
Over 160+ 5 Star Reviews
Over 160+ 5 Star Reviews
FOR A LIMITED TIME - GET 10% OFF ALL ENGAGEMENT RINGS BY COMPLETING OUR FREE RING FINDER
0% Finance - Find your dream ring today, pay for it later.
Company Registration Number: 12471563 | VAT Number: GB 394213201 |
The Record Hall, 16-16A Baldwin's Gardens, London, EC1N 7RJ
FCA Firm Reference Number: 990143
